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Head of Sales and Marketing - CHINA

INEOS Automotive – Grenadier – Built On Purpose

Story so far

Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we’ve hit some huge milestones along the way. Despite some global challenges, we brought our first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. And now, as the first customer deliveries of our INEOS Grenadier have begun, we look to the future with our first all-electric vehicle.

People and Culture

With around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.

We’re doing things differently.

Now we go to CHINA - with GRIT, RIGOUR, HUMOUR

Your role: The postholder will drive the determination of the optimal plan (as defined by sales and customer service outcomes) for China considering the complexities of state law, licensing requirements, homologation and derogation issues etc.  This is a very high-profile role internally and externally given the importance of the region.  The postholder will be required to interact extensively with the Automotive Board, INEOS senior management and internal and external legal advisers. The role requires an unusual breadth of skills.  As well as detailed knowledge of the automotive market in China, gained on the ground over a number of years, the ideal candidate will have experience of sales operations, dealer management, government affairs, marketing and finance.

Responsibilities include (but are not limited to):

  • Be the China face of the business – build and develop relationships with all the key stakeholders including regulatory authorities and suppliers
  • Implement and deliver the commercial and operations strategy for the China business as determined by the Global Commercial Director
  • Build and develop an organisational structure that is fit for purpose, staffed appropriately with high calibre personnel with a hunger to deliver and exceed the set objectives
  • Ensure that the INEOS culture of focused cost management and customer satisfaction is embedded in all we do
  • Work with the Global Commercial Director and Sales Director to agree to stretching and challenging commercial targets for the China business
  • Ensure that there is an adequate level of commercial and operational services support to enable the efficient and cost-effective management of the business
  • Lead, motivate, coach and inspire employees and direct reports
  • Embed our branding and marketing campaign to successfully introduce the new vehicle range to the China market
  • Implement and drive the Global PR and communications strategy and campaign to deliver the above
  • Propose, implement and develop a successful and appropriate, logistics, sales and distribution strategy in order to launch the vehicle to the customer
  • Roll out the sales and aftersales strategy
  • Work with the Global Sales Director on future business development
  • Ensure the China commercial organisation is well trained and fully complies with Company standards for compliance for competition law, business ethics, contract law and our objectives
  • Ensure all business is carried out with suitable contracts and that delegations of authority are effectively applied

What we are looking for:

  • 20 years’ experience in all major commercial functions (sales, marketing, after sales, branding, communications, distribution)
  • Experience of leading teams and a track record of sustained success
  • Strong operator, comfortable with execution and driven by results
  • Effective time management and prioritization skills
  • Proven track record of building & implementing a successful commercial business strategy in China
  • Demonstrable capability to come up with mould-breaking, innovative and cost-effective solutions beyond industry norms
  • Commitment to excellence & passion for the industry
  • Ability to work in a start-up organisation with a positive, flexible, solution-drive attitude
  • Great team player, proven ability to influence across functional teams and region
  • Values that reflect INEOS and Grenadier brand values, with ability to inspire the team when appointed
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