Global Consumer & Fleet Events Lead
INEOS Automotive – Built For More
Story so far
Since we started our journey to build a no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.
People and Culture
Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.
If this sounds like you, let’s talk.
Your role:
As Global Consumer & Fleet Events Lead you´re leading the planning & activation of INEOS Grenadier’s consumer & fleet events strategy, working closely with the wider marketing & fleet teams, external suppliers/agencies and other key stakeholders, to deliver experiences for B2C & B2B audiences that have commercial impact.
Key Responsibilities:
- Work as a leading, collaborative member of the Global Marketing team to support the delivery of consumer (B2C) & fleet (B2B) brand events in the UK or overseas; incl. planning, ensuring that they are delivered on time, on budget, and to an excellent standard
- Produce agency briefs for event activations that reflect the INEOS Grenadier brand and objectives in terms of originality, quality, and brand identity
- Co-ordinate the planning, delivery and reporting of multiple projects/events simultaneously with clarity & ability to prioritise
- Drive the administrative aspect of every event (i.e. raising of Purchasing Requests & approval of Purchase Orders, processing of invoices, following up payments etc.) with accuracy & efficiency
- Oversee and manage supplier output/relationships to ensure that they are delivering on their brief, ensuring performance and service level KPIs are met
- Build lasting, positive relationships with all suppliers (production, creative, logistics etc.) and partners to ensure we maintain a high quality and loyal supplier base
- Maintain an overview of available assets (e.g. branding/IP, merchandise, event toolkits, content etc.) and ensure that value is gained from every use and activation
- Conduct competitor analysis and market research to identify strategic shifts in position that may influence the event strategy and use the information to update planning and activations
- Research and identify events that fit the brand’s image/connect us with the right audiences, both consumer/B2C & fleet/B2B, to increase brand awareness and product consideration
- Provide budget recommendations to maximise these opportunities internally and lead conversations/negotiations with suppliers to activate them effectively
- Support the marketing team in developing the Grenadier’s involvement with other events and businesses among the wider INEOS Group
- Attend meetings as a representative of the company/global marketing team, internally and externally, providing innovative and creative inputs to discussions
- Stay informed on new industry trends, venues, suppliers and agencies that match the nature of the Grenadier brand as well as innovative new methods and insights for consumer engagement
Qualifications:
Level of education & experience in general:
- Undergraduate Degree in relevant field (not essential)
- 5-7 years’ experience delivering events/experiential activations for B2C/B2B brands/organisations, either agency or client side
- Experience in the automotive sector is useful but not essential
- Project Management experience and working towards tight and flexible, changing deadlines essential
- Cultural understanding and experience of working with multiple markets/regions outside of the UK essential
- Attention to detail is a key attribute
- Possess an understanding of designing and delivering events/experiences to deliver upon specific business goals
- Commercially astute. A successful record in the achievement of targets and objectives including budget management
Technical skills:
- Excellent communication and presentation skills, both written and verbal
- Confidence & expertise in managing projects and influencing agencies
- Up-to-date knowledge with the latest event and wider marketing trends
- IT literacy and proficiency in Microsoft applications
Behavioural skills:
- Creative thinker and problem solver, with proactive ‘can do’ attitude, self-motivated, pragmatic and solutions orientated
- Willing to make suggestions and challenge but also deliver when required
- Good at building and maintaining relationships internal and external to the organisation
- Can hit the ground running and be proactive
If the role sounds of interest and you want to learn more please apply.