CRM Lead
INEOS Automotive – Grenadier – Built On Purpose
Story so far
Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we’ve hit some huge milestones along the way. Despite some global challenges, we brought our first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. And now, as the first customer deliveries of our INEOS Grenadier have begun, we look to the future with our first all-electric vehicle.
People and Culture
With around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.
We’re doing things differently.
If this sounds like you, let’s talk.
As CRM Lead at INEOS Automotive you’ll be responsible for delivering the CX Marketing Communications strategy throughout the entire customer journey: identifying opportunities to drive conversion, develop the customer lifecycle and increase customer retention.
Responsibilities include (but are not limited to):
- Daily Management of INEOS Automotive Global CRM programme to support the delivery of our commercial objectives and strategic marketing priorities and KPIs
- Create, develop and implement the customer communications strategy: creating effective, targeted customer emails for all regions
- Together with the CX Marketing Manager, define, map and implement the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase – identify gaps and opportunities
- Lead the daily management of the INEOS Automotive marketing insights tool
- Lead customer communications and data governance for all global regions and markets, including developing reference guides, internal policies and training materials
- Work with closely with the Marketing, Sales and Aftersales team to support customer retention, including responsibility for NPS, Customer Satisfaction, User verification and Lifetime Value measures strategies
- Represent the voice of the customer across the business, working cross-functionally to ensure best practice and customer experience is at the forefront
What we are looking for:
- Proven work experience as a CRM Specialist or similar role
- Experience working within a customer-focused, high-growth, digital-first, tech platform
- Exceptional communication skills and experience of working with and influencing stakeholders
- Tech-savvy with knowledge of customer engagement platforms and customer database management
- Worked within a regulated environment across multiple geographies
- Good eye for detail, ability to plan and flex plans as circumstances evolve
- A customer first mentality and the willingness to go above and beyond for them
If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.
If your application is successful one of the team will be in touch to arrange an initial conversation!