Email Marketing Specialist
Based: London, UK
- Expansion role
- Scale-up business with large investment
- Numerous opportunities to develop and progress
Your Career: As the Email Marketing Specialist of INEOS Automotive you will work within a scale-up and fast moving environment. You will be surrounded by a team of experts in their field and be given the autonomy and freedom to develop the role as we grow.
The Role: The Email Marketing Specialist will assist in the delivery of digital activity for INEOS Automotive. The role will take responsibility for day-to-day creation and optimisation of the Prospect Relationship Management (PRM) programme via email marketing. The role will be responsible for managing agencies to develop, implement and deliver data driven content and email functionality to positively impact the engagement and conversion rates of prospects and leads into customers. They will also manage the keep warm programme for customers who have placed an order and are awaiting delivery of their Grenadier. Utilising the database, email, and website analytics to continuously optimise the performance of email marketing activations, by managing content creation process, functional builds and database segmentation activities. Manage the process of translating content for the website in the determined languages to meet Global customer needs and also develop relationships with Regional Marketing Managers to ensure email marketing plans are aligned with their marketing and sales objective.
INEOS Automotive: Our goal of manufacturing, launching, and delivering an uncompromising, best-in-class 4x4 is in sight. Since our inception in 2017 and despite the global challenges of 2020, we have accomplished our desired milestones in 2021. As a business we are now moving into an exciting launch phase, with start of vehicle production and our customers driving their new Grenadier 4x4 in 2022. As the Email Marketing Specialistyou will play a huge part in this. If you are looking to join a business working to establish a new brand, in a career defining role, then INEOS Automotive welcomes your application.
For the Email Marketing Specialist we are looking for:
- Email marketing and direct marketing experiences with an understanding of how they integrate to meet brand and tactical objectives
- Up-to-date knowledge with the latest digital marketing, email marketing and wider marketing trends and commercial best practice
- Customer- oriented thinker, who uses insight to determine the right approach.
- Experience co-ordinating several agencies to successfully complete multiple projects
- Experience working with multiple markets/regions outside of the UK
- Confidence & expertise in managing and influencing agencies
- Critical thinking, not afraid to challenge decisions/suggestions
- SAP or Salesforce experience
If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.
If your application is successful one of the team will be in touch to arrange an initial conversation!