INEOS Automotive:
We have one goal. To manufacture, launch and deliver an uncompromising, best-in-class 4x4 for those who depend on a vehicle as a working tool. We're building the Grenadier from the ground up, component by component. No corners cut and no easy options. It's been an exciting journey since our inception in 2017 hitting the huge milestone of starting production in 2022. 2023 will be another big year as we launch to our global markets.
We have assembled a team of world-class experts who roll up their sleeves and get stuck in and we are looking for more doers that think big. More thinkers that dive in and do. More people that make things happen. We're a diverse workforce of tenacious, straight-talking experts and we are looking for spirited innovators who thrive in a challenge. If you are looking to join a scale-up business and take on a fulfilling and career-defining role, then let's talk.
The Role: Digital Marketing Manager
As Global Digital Marketing Manager you will lead Grenadier’s digital marketing strategy to take INEOS Automotive to the next level of customer experience and growth. You will work with key stakeholders across the organisation to deliver a best-in-class digital experience for our customers throughout the entire customer journey, optimising our current website and proposing new digital experiences to drive conversion and increase retention.
Duties of the Digital Marketing Manager:
- Lead the digital marketing strategy for INEOS Automotive and Grenadier, from the initial brand touchpoints through to the development of a customer communications framework
- Alongside the Customer Experience Manager, identifying opportunities to increase conversion, improve the lead lifecycle and increase customer retention
- In conjunction with Grenadier customer journey mapping, define and roadmap digital touchpoints and identify gaps and opportunities
- Define and lead a clear and concise measurement framework
- Develop digital and data governance for all global regions and markets, including developing staff guides, internal policies and training materials.
- Participate in Global Marketing Council to drive consistency and sharing of best practice between regions
- Define and implement global and regional SEO and Search strategy
For our Digital Marketing Manager we are looking for:
- Working knowledge and experience of working with a marketing database, integration with website and email marketing systems
- Digital project management experience with ecommerce experience desirable
- Experience with an Enterprise MarTech stack, particularly DXP, CRM & CDP
- Strong analytical skills and data-driven thinking
- Experience in strategic Customer/Automation management and campaign implementation
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong understanding of advertising and reporting platforms
- Significant experience of web analytics and an understanding of HTML (desirable)
- Digital/Media agency management experience
- Strong communication skills with an ability to build bridges between technical and non-technical staff
If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.
If your application is successful one of the team will be in touch to arrange an initial conversation!