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Business Director ABS

Purpose of the job

Manage and optimise INEOS Styrolution’s ABS APAC Business, manage the product portfolio, deliver financial targets, minimise working capital, and deliver the business expansion plans.



  • The volatility of the ABS and raw materials’ markets, dynamic competition activities, regulatory changes, customers’ trends.
  • Global macroeconomic trends and influence on the supply/demand balance. Translating this view into the appropriate tactics to deliver the P&L target.
  • Manage and develop the ABS APAC Business team
  • Cooperate with Sales teams, SCM, Manufacturing, R&D, RDC, Technical support, GTO, Product Stewardship, and EMEA/AMER ABS Business teams.
  • Budget, production constraints, shutdowns, margin + sales volume target, working capital target, product developments, global product flow.

Accountabilities of the job

Comply with Company guidelines and policies:

  • Deliver SHE excellence across the ABS APAC team: zero first aids, recordables and LTIs for job holder and direct reports.
  • Respect and insure ABS APAC team respect internal DOA and policies.

Business Management:

  • Lead the interface between Business Management, Sales, Supply Chain, and Manufacturing, to ensure the efficient day-to-day running of the business.
  • Drive assets optimisation to insure lowest variable costs.
  • Develop Ningbo ABS (Kaimen) marketing strategy.
  • Develop and deliver the sustainable solutions business targets.
  • Propose Business development and acquisition opportunities.
  • Define commercial messages (communication, press releases, sales team).
  • Maintain and update Business Rules

Financial Performance:

  • Control Business team fixed costs within the agreed budget.
  • Strategic planning of the Standard ABS business in APAC including budgeting and monthly financial forecasting.
  • Translate the annual OP into ambitious sCM1/volume targets for the sales teams.

Commercial Strategy:

  • Define and update APAC ABS marketing strategy, short/mid/long term: regional/product/industry/customer targets, contract/spot balance, Monomers/Polymers formula ratio, etc. in cooperation with Sales Director.
  • Manage Key Accounts (Covestro, HP, Samsung, Mattel…) with KAMs.
  • Design and review major sales contracts in cooperation with Sales Director.
  • Develop and maintain the feedstock hedging contract process.

Market Intelligence & Product Management:

  • Develop, maintain, and communicate regional ABS market intelligence.
  • Review competitors’ activities (market position, strategy, strengths and weaknesses, products’ properties...), and customer requirements/trends.
  • Optimize product mix considering the marketing strategy and ideal ABS production.
  • Work with R&D, GTO, RDC, Manufacturing to improve products in line with business needs and customers’ trends.

Pricing and Exposure Management:

  • Define weekly sales tactics (pricing, volume) in cooperation with Sales Director, PM.
  • Monitor sales progress and forecast, identify areas for improvement, adjust pricing.
  • Manage ABS forward deals and Feedstock hedging.
  • Monitor and report price exposure on regular basis.
  • Review SM/BD/AN contracts proposed by Procurement and suggest improvements.


  • Manage and monitor the production planning and rolling forecast process.
  • Define/update the monthly regional sales volume targets during the RSF process.
  • Define and deliver Working Capital and inventory targets.
  • Manage the intercompany global product flow with the EMEA/AMER interfaces.
  • Optimize scheduled plant turnarounds timing together with Manufacturing.
  • Optimize Production product mix to insure safe/reliable operation and highest CM1.

Team Management

  • Operate in the region as member of the Standard Polymers Management team.
  • Manage and motivate the ABS APAC Business team.
  • Develop team members and propose trainings when necessary.

Level of education & Experience in general

  • Bachelor Degree, technical emphasis required
  • 10+ years of experience in the Chemical Industry, especially market facing: production planning, Product Management, Manufacturing, etc.
  • Strong analytical skills – ability to manage and integrate data from many sources
  • Good interpersonal skills
  • Project management experience
  • Ability to facilitate and lead an inter-cultural and inter-functional team
  • Inventory, forecasting and sales experience
  • Business awareness and commercial performance bias

Technical skills

  • IT, English, some Asian languages would be a plus
  • Contract law and contracting strategy and negotiation
  • SHE leadership
  • Order to cash processes

Competencies and Behavioral skills

  • Excellent verbal and written communication skills
  • Ability to work in multifunctional teams. Leadership skills
  • Ability to set priorities and make decisions in a highly dynamic environment
  • Action oriented, with good analytical and problem-solving skills.

For more information please contact  Rose Liu


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