Brand Manager

Brand Manager

Location: County Durham (also accepting applications for Central London) 

• This is a unique chance to shape the future of a relatively new FMCG brand
• Huge investment made in a brand new state of the art manufacturing facility and a number of exciting product launches into 2023/24 and beyond, which this role will be instrumental in delivering
• To support an exciting period of growth the business is currently recruiting for a number of vacancies in the Marketing & Innovation function at our flagship site in County Durham or INEOS HQ in Central London

The Role: Reporting directly into the Category Manager the successful candidate will be responsible for designing and delivering brand plans, owning product development required for launch and delivering the comms strategy for a brand new product range.

 Accountabilities: 

• Deliver day to day brand operations covering the full product lifecycle from concept to launch and beyond.
• Partner the newly appointed Brand Manager - Trade Marketing to continually improve the availability and application of relevant data analysis and consumer insights to support brand operations.
• Identify growth opportunities/ideas and own the innovation process from ideation to landing on shelf, via relevant stage gates, liaison with trade/supply, pack design and 4Ps/comms development. This role will also be pivotal in NPD/EPD development from insight and performance review.

Knowledge & Qualifications:

• Bachelors degree or equivalent in a relevant field (e.g. Commercial, Business Management etc.) or extensive experience in a Brand Manager or Senior Brand Manager role
• Previous experience in Marketing roles, preferrably in a blue chip FMCG businesses but other industries will be considered.
• Specific marketing training (Desirable)

Technical Skills:

• IT Literate, competent in the use of Microsoft packages
• Experience of initiating and successfully delivering NPD/EPD to market
• Understanding and some experience of identifying consumer and shopper insights and acting upon them.
• Playing a key role in the development and execution of successful brand communication campaigns.
• Analytical, data literate and commercially astute
• Be a good planner and organiser; able to bring together and reconcile a complex matrix of information to enable sound decision-making.

Behavioural Skills:

• Making it happen – Can do attitude
• Agile
• Solution Oriented
• Clear & confident Communication skills
• Strong Influencer
• Creative

This vacancy is not eligible for VISA Sponsorship or relocation assistance, to be appointed to this position you must be able to demonstrate you have the Right to Work in the UK on a Temporary or Permanent basis.